In numerous ways every day, with your help, we search for just the right words to engage more of the public and to make them understand the importance of brain development for the future of our children - and our community. What would our youngest children want us to say that everyone will hear and remember? Four words: Touch, Talk, Read, Play.

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Chamber of Commerce executives across the country spend their days praising the virtues of their cities in hopes of recruiting new businesses and creating new jobs. Greater Memphis Chamber President Phil Trenary is no different, but when he talks about the long-term success of his community, his conversation often turns to the importance of early childhood social and emotional development.

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